Alex is the founder and creative strategist of Alex's House of Social. With over 16+ years of digital marketing prowess, she's conquered both agency realms and ventured into the entrepreneurial landscape, launching House of Social, her self-funded venture for the past 8 years. Results? Multiple 6 to 7 figures and counting. Her published book “ It’s a Good Day To Be A Rebel" made it to 4th on Amazon’s social media best-seller list. Over 5,000 people have attended her sell-out boot camps, masterclasses, and short courses. The free online Rebel Academy streams over 50+ free courses and hosts 5k l students. Her client base expands through the UAE, Europe, United States and all over the world. She's not just a consultant; she's a marketing and educational powerhouse, and a keynote speaker.

Her mission is empowering individuals to make a bold statement with their marketing, fostering growth not only for their businesses but for their personal brands. Alex’s strong creative pulse on the current media landscape and big energy make her one of the most passionate hybrid social minds of her generation. She’s been featured on Forbes, Entrepreneur Middle East, Campaign Middle East and is a frequent guest on the Dubai Eye Radio. She's also been a creative juror for the Cannes Lions Roger Hatchuel Student Academy.